(Bold statement or question) Have You Tried Everything Imaginable to Beat (Problem)

If you’ve ever been frustrated because of (problem), I know exactly what you’re going through.

There’s nothing more soul-crushing than spending months creating and perfecting a product you believe will truly help people, only to see it gather dust when no one buys it.

You end up feeling (frustrated / like you’ve failed / trapped / embarrassed / …) because of (problem), and start wondering whether this has all been a colossal waste of your time and effort.

Until now the only way to (solve the problem) has been to (existing inadequate solution).

The BIG problem with this option is that (problem explanation).

That’s why today, I’m delighted to share with you my brand new (product) that (key benefits).

Tell viewers about you, your team, and why they should listen to you…

(Explain how your solution differs from everyone else.)

(If possible, provide a demonstration.) Let me show you exactly how (product) works…

Fast-forward and paint the experience AFTER purchasing and using your product. How will they feel? What will they learn? How will their life be different?

The early response to (product) has been incredible. This is just a taste of what people are already saying about it:

In fact, I’m so confident that (product) will work for you, that I am adding my unconditional ironclad guarantee: if you’re not absolutely thrilled with this purchase, just send me an email within the first 30 days and I’ll refund you the full price, no questions asked and no hassles.

(Remind the viewer that the problem is real.) Remember: you’ve been frustrated about (problem) for far too long. Put simply, if you don’t take action right now, no one else will.

(Reassure that your product is the solution.) You can finally put an end to (problem) simply by grabbing your copy of (product).

(Paint the vivid picture of the desired outcome.) Just imagine how you’ll feel when you…

(Clear and unambiguous call to action.) So grab your copy of (product) now and start (moving towards the goal) today.

(Present the valuable complementary bonus, and stress out the urgency to act now.)

(Tell customers exactly what they’ll be missing on once the early bird bonuses are no longer availble.)