Creating sales pages is typically labor-intensive and time-consuming – and being a programmer it’s not something I do with excessive enthusiasm 🙂

After spending a fortune hiring designers to create sales pages for me, and seeing some of them flop miserably as chronic non-performers, I decided to take the plunge and do them myself.

With this resolve, I’ve identified people who do exceptionally well with their sales pages: Frank Kern, Andy Jenkins, Mike Filsaime, Eben Pagan, Jeff Johnson and Jeff Walker, and after putting together the best advice from them, the conversion rate of my sales pages jumped from the industry average of around 1% to over 4%.

I know that there are ‘experts’ who claim the conversion rates of 20%, 30% or even 50%. I find it hard to believe, but if these results are genuine, hats down to them. Let me be the first to admit that I am nowhere close. My 4% conversion rates are 4 times the industry average, though, and this makes me very happy. At the same time, I am proud of the refund rates of well below 1%.

If you’re like me and would rather develop content or software than spend hours on your sales pages, you’ll love the video below. It’s a case study of how to create sales pages that convert at 4%, by using the template (see it HERE) you update with your information, through visual editing, by using point-and-click drag-and-drop.

Long Sales Page‘ is one of many templates built into Drag ‘n Drop BossDownload Your Copy